How to Advertise a Job - Best Way to Advertise Job Openings

When you're looking to bring top talent into your organisation, effective job advertising is key. Posting your advertise job vacancy in the right places, with compelling and informative ad copy, helps attract the stand-out candidates who may one day be your star employees.

This guide aims to make the process as easy as possible for you. We'll look at deciding where to list your opening, writing an eye-catching job description, tips to best way to advertise stand out amidst the competition, and mistakes to avoid when promoting a new role on your career page using job search platforms.

Whether you're seeking recent graduates or seasoned professionals, thoughtful planning of your advertising strategy is invaluable. By making smart choices on platforms, creative copywriting, and conveying what's unique about working for your business, you give yourself the best chance of landing your dream hires. Read on as we explore the ins and outs of successfully showcasing that next perfect job vacancy.

Then when you're ready, we can help you advertise your job for £199 or less!

Understanding the Basics of How to Advertise a Job

A job advert posting is an advertisement that promotes an open position at a company. The purpose of posting a job advert is to spread awareness of the vacancy to attract qualified and interested candidates to apply.

Well-crafted job adverts are vital for reaching a broad range of potential applicants across diverse backgrounds. Casting a wide net allows you to connect with talent you may have otherwise overlooked. The more eyes on your posting from relevant candidates, the better chance you have of hiring the best person for the role.

Promoting new openings solely within your existing networks often limits diversity. You miss qualified people simply because they don't currently have ties to your organisation. Spreading the word wider brings fresh perspectives from talent actively or passively seeking new work.

Varied distribution of job ads also aids in building an equitable, inclusive hiring process. If you desire applicants with diverse experiences and viewpoints, limit bias by sharing postings well beyond insular channels. There may be ideal talent for your team in unexpected places.

How to Advertise a Job: Avoiding Discriminatory Language

The language you used to advertise job openings carries weight in portraying your employer brand as inclusive or exclusive. Seemingly harmless words choice could discourage certain demographics from applying if they feel unwelcome. As you promote openings, carefully construct ad copy free from bias.

For example, terms like “digital native” imply favouring young applicants simply for growing up using technology. Without meaning to, this can deter talented older candidates from putting themselves forward. Take care too with gendered language like “rockstar” and “ninja” coding undesirable cultural perceptions.

Rather than risk potentially limiting applications through inadvertent bias in vocabulary, proactively use inclusive alternatives. Feature dynamic terminology around excellence, passion and drive without demographic association. Celebrate diversity and equality as organisational values within postings.

Portray your employer brand as welcoming top talent regardless of age, gender, ethnicity or other aspects outside pure capability. Advertising roles in this light allows resonating with the broadest possible talent pool.

How to Advertise a Job Effectively: Reaching a Diverse Audience

Reaching a diverse audience in your job advertising isn't just a nice-to-have; it's essential for finding the best talent. Diverse perspectives drive innovation and growth in your business. So, how do you ensure your job advert connects with a wide range of job seekers?

  • Mix up your mediums: Don't just stick to one channel. Use a combination of online job boards, social media platforms, and even local community boards. For example, while LinkedIn might attract professionals in certain industries, platforms like Instagram could help you connect with younger, creative talents.
  • Community outreach matters: Engage with local community groups or educational institutions. This is one of best way to advertise job openings to a broader audience. For instance, partnering with a local university's career center can attract fresh graduates who bring new ideas and energy to your team.
  • Word-of-mouth works wonders: Encourage your current employees to share the job posting within their networks. Sometimes, the best candidates come through referrals from your own team members.

The Essential Elements of How to Advertise a Job

When you're ready to advertise a job, it's crucial to get the details and way to advertise right. Here are the key elements to include in your job posting:

  1. Job Title: This needs to be clear and specific. Avoid vague titles like 'Admin Guru'. Instead, go for 'Administrative Assistant'. It's straightforward and tells candidates exactly what you're looking for.
  2. Job Description: Here's where you outline the role. Include daily tasks, any special projects, and how this role fits into your team. Keep it concise but informative.
  3. Company Overview: Give a snapshot of your company. What do you do? What's your culture like? This helps candidates determine if they'd be a good fit.
  4. Location: Be clear about where the job is based. If it's remote, state that too.
  5. Application Process: Explain how to apply. Do they email a resume? Fill out a form on your website? Make this part as simple as possible.
  6. Contact Information: Include a point of contact for any questions. It could be an HR representative or the hiring manager.

By including these elements, you'll create a job advert that's not only informative but also appealing to the right candidates. Remember, clarity is key – it ensures that applicants know exactly what you're offering and what you expect from them.

How to Advertise a Job on Social Media for Maximum Impact

In today's digital world, social media is a powerful tool for job advertising. Using platforms your talent already uses is a smart way to advertise your job openings. Here's how to make the most of platforms like LinkedIn, Facebook, and Twitter:

  1. Targeted Ads: On platforms like LinkedIn and Facebook, you can use targeted ads to reach specific audiences. For instance, if you're looking for a graphic designer, you can target users with interests in design and creative arts.
  2. Optimize your LinkedIn company page - Add an eye-catching header image and detailed description of your organization's culture, values, and job openings. This popular job posting site allows you to advertise your job for free.
  3. Post job listings on Facebook - Create targeted posts showcasing available positions. You can boost them to reach more qualified candidates in your area.
  4. Tweet job opportunities - Write engaging tweets highlighting why talented people may want to come work for you. Include a link to the job site or career page of your website.
  5. Relevant Hashtags: Utilise hashtags to increase the visibility of your post. For a marketing role, hashtags like #MarketingJobs or #HiringNow can be effective.
  6. Clear Calls-to-Action: Your post should have a clear action for candidates, such as “Apply Now” or “Send your resume to...”. This guides potential candidates on what to do next.
  7. Engage with Your Audience: Respond to comments and messages. This not only boosts your post's engagement but also builds a positive image of your company.

Utilizing Internal Resources in How to Advertise a Job

A job advertisement within your company can be a goldmine. Internal job postings have several advantages. Firstly, they boost morale. When your team sees opportunities for growth, it increases job satisfaction.

Imagine you're promoting a role in project management. Announcing it internally first gives your current employees a chance to step up. It's a win-win: they get career advancement, and you get someone who already understands your business culture and processes.

Also, internal recruitment is cost-effective. It saves the expenses typically associated with external hiring, like advertising costs or recruitment agency fees.

Encouraging internal applications not only strengthens your team’s skills but also fosters a culture of growth and opportunity.

The Role of Employer Branding in How to Advertise a Job

Employer branding is key in attracting top talent. It's about showcasing your company's values, culture, and what makes it a unique place to work. Think of it like this: your company culture is a magnet that can attract candidates who are the perfect fit.

For example, if your company prides itself on innovation, highlight this in your job adverts. Share stories of how employees are encouraged to bring new ideas to the table. This not only attracts candidates who value innovation but also sets the stage for what they can expect as part of your team.

Remember, a strong employer brand doesn't just make your company attractive to potential candidates. It also resonates with your current employees, reinforcing their decision to work with you. It’s a powerful tool in both recruitment and retention.

Ensuring Privacy and Compliance in How to Advertise a Job

When advertising a job, respecting applicants' privacy and adhering to legal requirements is crucial. It's not just about being lawful; it's about earning trust. When applicants share their personal information, they need to know it's in safe hands.

Ensure your job adverts and application processes comply with data protection laws. Be transparent about how you'll use applicants' data. For example, clearly state that their information is solely for recruitment purposes and won't be shared without consent.

Also, regularly update your privacy policies and ensure your team is trained on these matters. By prioritizing privacy and compliance, you not only protect candidates' information but also reinforce your reputation as a trustworthy employer.


You now have effective strategies to advertise a job opening and attract great candidates. Tailor your ad and post it across multiple platforms - job boards, your website, social media and networks. Use clear, engaging language emphasising the role's appeals and company culture. Be upfront yet positive.

Refresh your ad regularly to keep it current. Follow up directly with fantastic candidates to show you value them. Move quickly, communicate clearly and provide a positive application experience to stand out.

Post a genuine ad, manage applicants respectfully, and follow up proactively. Use these tips to fill your next vacancy with a skilled, motivated new hire. Good luck!

FAQs on how to advertise a job

How can I ensure my job advert reaches a diverse audience?

Advertise across multiple platforms like online job boards, social media, and community forums. Tailor your language to be inclusive and welcoming to all.

How should I use social media to advertise a job?

Utilize platforms like LinkedIn, Facebook, and Twitter. Post clear job descriptions with relevant hashtags and targeted ads. Engage actively with any responses.

What are the key elements to include in a job advert?

Include the job title, a detailed description, company overview, location, application instructions, and contact information.

How can I write a job advert without discriminatory language?

Focus on skills and qualifications needed. Avoid mentioning age, gender, or other personal attributes not relevant to the job.

Why is employer branding important in job advertising?

Strong employer branding showcases your company culture, attracting candidates who align with your values and contributing to employee retention.

How do I ensure privacy and compliance in job adverts?

Be transparent about how you'll use applicants' data, comply with data protection laws, and update privacy policies regularly.

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Geoff Newman has dedicated his entire career to recruitment. He has consulted for many well-known international brands, and worked with over 20,000 growing businesses. He has helped fill over 100,000 jobs.

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We literally wrote the book on...

The secrets of great recruitment

The Secrets of Great Recruitment is a top-seller. It is easy to read and wastes no time in giving powerful actionable strategies you can use straight away.

Book cover for The Secrets of Great Recruitment